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book chapter of Art: Contemporary

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Art: Contemporary

Contemporary Art: Digital Reflections and Critiques

Entering the Discovery Portal

Congratulations! You have reached the end of the 20th century and the threshold of a new artistic era.

These words are from Arthur Danto, a philosopher and art critic who believed that contemporary art marks the end of a historical era and the beginning of a new vision. He suggests that contemporary art is like a mirror that reflects the complexities and contradictions of today’s society. In addition to being an individual expression, contemporary art is rich in social and political critique, often utilizing technology and modern communication as an integral part of its execution. ️

Quizz:Have you ever imagined what it would be like if the greatest contemporary artists had profiles on Instagram or TikTok?  What kind of content would they create? How would they use their art to talk about the world we live in today?

Exploring the Surface

Welcome to the fascinating world of contemporary art! Contemporary art, which began to develop in the late 20th century, is not just another division of art history, but a vibrant and dynamic reflection of our society. With a plurality of styles, techniques, and themes, it differs from earlier movements by its ability to incorporate new technologies and communication media, as well as its critical approach to current issues such as politics, culture, and identity. It is not uncommon to find contemporary artworks that utilize digital media, social networks, and even augmented reality to create impact and provoke reflections. 

Diversity is a hallmark of contemporary art. Unlike more homogeneous artistic movements of the past, contemporary art embraces a variety of forms and contents, reflecting the complexity of modern life. Contemporary artists explore everything from gigantic installations in public spaces to intimate and personal performances, passing through works that mix visual and textual languages. All with a common goal: to provoke, question, and often deconstruct established norms. Why not think of art as a viral post on Twitter or Instagram? A space where the message is as powerful as the image! 

In addition to being an individual expression, contemporary art plays a crucial social role. It serves as a vehicle for social and political critique, often addressing issues such as inequality, human rights, the environment, and social justice. Contemporary artists use their platforms to amplify marginalized voices and bring attention to urgent issues. And with the help of social networks, artworks can reach a global audience in a matter of minutes, making the critique even more powerful and comprehensive. Let’s imagine that artists like Banksy or Ai Weiwei had an Instagram account today. Their works would not only be exhibited in museums, but democratized and discussed on a global scale! ️

The Role of Contemporary Artistic Movements

Contemporary artistic movements: what are they? Imagine you are at an experimental pizza buffet. Each slice has a completely different flavor: one is chocolate with chili, another is bacon with ice cream, and so on. This is what contemporary artistic movements are like: each with a unique flavor, revolutionizing traditional concepts and challenging our senses. They appear all the time, like Abstract Expressionism, Pop Art, Minimalist Art, and many others. Each of these movements brings a new and unique way of looking at the world and expressing critiques and feelings.

Interactivity is the name of the game! Have you noticed how our world is becoming more interactive? Well, in contemporary art, it’s no different. Artists appropriate new technologies as if they were modern wizards, transforming everything around them. Think about Yayoi Kusama’s installations, filled with magical dots taking you to a parallel universe, or Marina Abramović’s performances, which are practically artistic realities. These movements use technology as a brush, canvas, and even an emotional palette. The works end up becoming immersive and unforgettable experiences.

Social critique is the cherry on top!  Contemporary artistic movements not only paint a pretty picture but also have a lot to say about the world we live in. They are champions of social critique! Want an example? Street Art and muralism are famous for their political and social denunciations. Banksy, for instance, has become a true masked hero of the spray. But it’s not just him! Contemporary art dives headfirst into issues like racism, inequality, climate change, and human rights. All to shake up structures and make you think - a lot!

Proposed Activity: Artistic Influencer in Action!

Imagine you are a digital arts influencer. Choose a contemporary artistic movement and create an Instagram post (it can be on your fake profile or your real profile, you decide!). The post should include an image or video about the movement, an explanatory text, and a critical hashtag. Then, share the link or print of your post in the class's WhatsApp group!

Technology and Social Networks in Contemporary Art

Art in your jeans pocket! In the past, to see a piece of art, you had to travel to a museum or gallery. Today, with a simple swipe of your finger on your phone, you can appreciate a pixelated Mona Lisa or a live performance from an artist in Tokyo. Social networks have become the new gallery of the digital age. Whether on Instagram, TikTok, or even Twitter, art is at everyone's reach, anytime and anywhere. It’s like having the Louvre and MoMA in the palm of your hand—only with memes!

Interactivity: the special touch of digital art! Have you ever thought about how it would be to participate in a work of art? Well, with digital technologies, that’s possible! Many contemporary works utilize augmented reality, virtual reality, and even artificial intelligence. Not to mention the works that are completely interactive, like those of artist Rafael Lozano-Hemmer, who uses sensors and data capture technologies to create experiences that respond to the movements and interactions of the audience. It’s like being in an artistic video game where you are the main character!

Amplifying voices with hashtags! Contemporary art has found a powerful ally in social networks to amplify its messages. Imagine if Frida Kahlo could create a campaign with the hashtag #VivaLaVida or if Van Gogh had a YouTube channel called 'I Painted But Nobody Bought'. Hashtags have become crucial tools for widening the reach and discussion around artworks. Movements like #BlackLivesMatter and #MeToo have brought urgent issues to the forefront and made society reflect, while artists have used their platforms to support and amplify these causes. A retweet is worth more than a thousand words!

Proposed Activity: Art in 1 Minute!

Choose a contemporary artwork and create a TikTok or Reels explaining the piece and its social relevance in under 1 minute. Don’t forget to use effects, filters, and hashtags to make the video more interesting! Then, share the link on the class's sharing platform.

Cultural Expressions in Contemporary Art

Cultural diversity: a banquet of inspirations! Have you ever imagined a painting that mixes samba with Indian saris? Or a sculpture that brings elements of hip-hop and Chinese calligraphy? Contemporary art is a true cultural melting pot, where different traditions and identities coexist, dialogue, and transform. Cultural expressions in contemporary art are like a Spotify of traditions: an infinite playlist of themes and styles that open our eyes (and ears) to the world’s diversity.

Performance: more than art, a true spectacle! In contemporary art, not only galleries serve as stages, but also streets, subways, and even your classroom! Performances are a dynamic and ephemeral form of expression, where the artist's body and presence become the artwork itself. Think of flash mobs, urban interventions, and live performances. An iconic example is artist Marina Abramović, who, besides challenging physical and emotional limits, creates a spectacle that captivates anyone’s attention. Who hasn’t watched a performance thinking they were in a live episode of 'Extreme Art'? 

Popular art: from TV to your favorite memes! You don’t have to be an art critic to notice how popular culture permeates contemporary art. Artists are influenced by everything, from soap operas and reality shows to video games and comics. Pop Art is one of the proofs of this, popularizing images of icons like Marilyn Monroe and Campbell's soup cans. In today’s scenario, memes and gifs have become the currency of digital communication, and many artists use this language to create works that are just as funny as they are profound. Just like a weird joke in the middle of a test, popular art is a reminder that culture is for everyone - and can be found anywhere!

Proposed Activity: Artistic Meme

Do a quick research on a contemporary artist who uses elements of popular culture in their works. Create a meme or gif inspired by that artist's work and share it in the class's WhatsApp group.

Art as a Tool for Social Critique

️ The pen (or brush) is mightier than the sword! Whoever said this was referring to the incredible ability of art to raise questions and instigate change. Since ancient times, art has been used as a tool to challenge the status quo and question social norms. In contemporary times, this becomes even more potent, with artists using colors, shapes, and even performances to talk about issues like inequality, racism, feminism, and environmental preservation. Art becomes, literally, a statement - and, honestly, who doesn’t love a good controversy?

Cultural Tsunami on the Web! With the internet, anyone can become an active voice in the fight for social justice - and artists are no exception. Works that denounce violence and oppression gain even greater dimensions when shared online. It’s like a giant wave of awareness! Think of murals that go viral, performances that become trending topics, hashtags that launch global movements. This dynamic transforms the digital screen into a much more efficient (and colorful) protest platform than megaphones and posters.

‍ Artivism: the fusion of activism and art! Many contemporary artists identify as 'artivists', combining art and activism in their works. These artivists transform their creations into true weapons in the fight against injustices. They don’t limit themselves to the square of a canvas or the walls of a gallery; their works resonate in marches, social campaigns, and grassroots movements. Examples include Ai Weiwei's work, which confronts the Chinese regime with his provocative art, and the Guerrilla Girls collective, which exposes sexism and racism in the art world. If Batman used brushes and cameras, he would be an artivist!

Proposed Activity: Artivism on Social Media

Research an example of 'artivism' and create a Twitter or Instagram post talking about that work/artist. Include an image and explain how their work addresses important social issues. Use relevant hashtags and don’t forget to share the link or print in the class's WhatsApp group.

Creative Studio

In the world of contemporary art, Diversity and critique abound in the scene. From abstract to digital, each movement is new, A vibrant mirror of our people.

Technologies and social networks are now part, On Instagram and TikTok, there’s room for art. Installations, performances, everything is pop, Amplifying messages, there's no stopping this hip-hop.

The fusion of cultures offers a feast, In the streets, on screens, art is always a beast. From memes to graffiti, each voice tells a story, Of social injustices and victories, in all their glory.

️ Artivism is the fusion of art and fight, Every brushstroke, an absolute right. For equality, for justice, the voice does not fade, In trending topics, it’s art that gets made.

Reflections

  • How are social networks transforming the reach and impact of contemporary art? Use hashtags as examples.
  • Which current artistic movements best capture the essence of social critique? Give examples of artists or works that impressed you.
  • How are new technologies, such as augmented and virtual reality, changing the way we interact with art?
  • How is cultural diversity represented and valued in contemporary art? Think of artists who mix different cultural influences in their works.
  • To what extent can artivism be considered an effective way to provoke social changes? Give examples of how art has helped significant social movements.

Your Turn...

Reflection Journal

Write and share with your class three of your own reflections on the topic.

Systematize

Create a mind map on the topic studied and share it with your class.

Conclusion

Congratulations on making it this far! You now have a rich and detailed view of contemporary art and its crucial role as a mirror and critic of our society. Remember that contemporary art is a vast and constantly evolving field, where each new trend or technology offers a new way of expression and reach.

➡️ Next Steps: Before our active class, review all the posts and digital creations you have made and the feedback you received. Think about how these activities helped you better understand contemporary artistic movements and their social critiques. This will prepare you to actively participate in classroom discussions and apply your knowledge practically.

Get Ready to Shine! Utilize the digital tools we explored to expand your research and creations. Who knows, you might become the next contemporary art influencer, using your platforms to engage and educate an even larger audience? Be ready to share your ideas and insights with the group. After all, art is an ongoing conversation, and you are a fundamental part of this journey! 

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