Lesson Plan | Lesson Plan Iteratif Teachy | Elements of Advertising and Argumentation

Goal

Duration: 10 - 15 minutes

This stage sets the educational objectives for the lesson, providing a clear framework for both teachers and students. It pinpoints the specific skills students should develop while exploring 'Elements of Advertising and Argumentation' in the English curriculum. This ensures that the lesson remains focused and effective in promoting active and contextualized learning.

Goal Utama:

1. Understand the elements of advertising language in English.

2. Identify argumentative elements in English advertisements.

Goal Sekunder:

1. Develop the ability to critically interpret advertising messages.
2. Enhance analytical skills and comprehension of multimodal texts.

Introduction

Duration: 15 - 20 minutes

The intention of this stage is to captivate students from the beginning, igniting their curiosity and connecting the theme to their everyday lives. By searching for an intriguing fact about advertising, students begin to think critically about the topic and share their findings, promoting initial discussions. This lays the groundwork for deeper analysis in the activities.

Warming Up

The introduction to this lesson aims to engage students with the theme 'Elements of Advertising and Argumentation' in English. Explain that advertising uses various techniques to persuade and influence audiences. Ask them to use their phones to find an interesting fact about advertising, which could be a statistic, a curiosity about a famous campaign, or any other information they find engaging and relevant.

Initial Thoughts

1. What did you find fascinating about advertising in English?

2. What are the most common elements you've noticed in advertisements?

3. Can you pinpoint a persuasion technique in a specific advertisement you've come across recently?

4. How does advertising language differ from the everyday English you practice in class?

5. What role does social media play in modern advertising?

Development

Duration: 60 - 70 minutes

The aim of this stage is to provide students with a hands-on and interactive experience that helps them apply their theoretical understanding of advertising and argumentation in English to real-life scenarios. Through innovative and playful activities, students develop critical and practical skills in an engaging manner, solidifying their grasp on advertising elements in a digital context.

Activity Suggestions

Activity Recommendations

Activity 1 - Digital Influencers in Action

> Duration: 60 - 70 minutes

- Goal: Cultivate persuasive and argumentative skills in English through the application of advertising techniques in a social media context.

- Deskripsi Activity: In this activity, students will step into the shoes of digital influencers and create an advertising campaign for a fictional product. They will need to employ argumentative elements and persuasion techniques while harnessing the power of social media to market the product.

- Instructions:

• Divide students into groups of up to 5 members.

• Each group should select a fictional product to promote, whether it's a new gadget or an innovative service.

• They must develop a digital marketing campaign using their preferred social media platform (Instagram, TikTok, YouTube, etc.).

• The campaign should include a written post (copy), a promotional image or video, and a brief explanation of the persuasion techniques applied.

• Students will have 45 minutes to plan and create their content. In the last 15 minutes, each group will present their campaign to the class.

• Finally, conduct a discussion on which persuasion techniques were most effective and how each group incorporated advertising elements in English.

Activity 2 - Advertising Riddle

> Duration: 60 - 70 minutes

- Goal: Enhance the ability to critically analyze advertisements in English through digital research and collaborative problem-solving.

- Deskripsi Activity: Students will engage in a digital puzzle game, where each group must solve riddles related to elements of advertising and argumentation in English. They will utilize their phones or computers to navigate various websites and social media to find clues and tackle challenges.

- Instructions:

• Split students into groups of up to 5 members.

• Each group will access a pre-prepared link containing a series of digital riddles. These riddles will focus on advertisement analysis, identification of persuasion techniques, and interpretation of advertising messages.

• Students should employ research skills and critical thinking to address the challenges. Answers must be documented in a shared Google Docs file.

• Groups will have 50 minutes to solve the riddles. In the last 10 minutes, provide the correct answers and discuss the strategies employed by each group.

• Encourage students to reflect on how advertising uses various platforms and media to persuade audiences, emphasizing argumentation as a vital tool.

Activity 3 - Gamified Ads Creation

> Duration: 60 - 70 minutes

- Goal: Foster creativity and practical application of advertising and argumentation techniques in English by utilizing a gamification approach.

- Deskripsi Activity: Students will design an interactive advertisement in the form of a digital game. Using online tools, they will create a mini-game promoting a fictional product or service, integrating elements of argumentation and persuasion techniques in English.

- Instructions:

• Divide students into groups of up to 5 members.

• Each group must choose a fictional product or service to promote and decide on the game format (quiz, word search, adventure game, etc.).

• Using platforms such as Kahoot, Scratch, or Google Forms, students will construct the advertising game, featuring persuasive descriptions, visuals, and relevant questions related to the product.

• Students will have 45 minutes to develop the game. In the last 20 minutes, each group will present the game to their classmates, who will take part in playing it.

• Conclude with a reflection on the effectiveness of gamification in advertising and how they integrated argumentation elements in their creations.

Feedback

Duration: 20 - 25 minutes

The goal of this segment is to reinforce learning through reflection on practical experiences and to foster constructive feedback among students. Engaging in discussions about their learning and providing feedback helps students develop metacognitive and social skills, which are essential not only in academia but in life. Additionally, this stage enables the teacher to evaluate the overall understanding of the class regarding elements of advertising and argumentation in English, identifying any areas that may require additional focus.

Group Discussion

Lead a group discussion with all students, allowing each group to share their learnings from the activities. Use the following outline to guide the discussion:

Suggested Outline:

1. Introduction: Emphasize the significance of reflecting on and reviewing the activities carried out, as this aids in consolidating learning.
2. Sharing: Request each group to present a brief overview of their advertising campaign, solved riddle, or developed game. Encourage them to discuss the advertising and argumentation elements they implemented.
3. Reflection: Post-presentations, open the floor for questions from classmates. Promote an exchange of ideas about challenges faced, insights gained from the experience, and how they might apply this knowledge in other contexts.
4. Closure: Wrap up the discussion by reiterating the main points discussed and thanking everyone for their participation.

Reflections

1. Which persuasion techniques did you find most impactful in the advertising campaigns presented? 2. In your opinion, how does social media shape contemporary advertising? 3. What hurdles did your group face while creating a campaign or tackling the riddles, and what strategies did you employ to overcome them?

Feedback 360º

Conduct a 360° feedback session, where each student provides feedback to their group members. Emphasize the goal of giving constructive criticism aimed at personal growth and teamwork. Encourage specificity, by highlighting strengths and areas for improvement, while maintaining a respectful and supportive tone. For instance: 'I really appreciated your creative ideas for the video script, perhaps we could improve on the timing next time.'

Conclusion

Duration: 10 - 15 minutes

🔍 Purpose: The conclusion aims to finalize the lesson’s learning in an engaging and light-hearted fashion. By summarizing key points and relating them to current realities, we reinforce the topic's relevance. Furthermore, we discuss the practical applications of the knowledge gained, encouraging students to utilize these skills in their everyday lives.

Summary

👩‍🏫 Summary: Throughout this lesson, we delved into the elements of advertising and argumentation in English, unveiling persuasive techniques utilized in advertising campaigns. We began with an engaging research activity on advertising curiosities, progressed to creating campaigns as digital influencers, tackled advertising riddles, and even designed gamified ads. 🚀

World

🌍 In the World: Advertising is a direct reflection of society and its evolving dynamics. With the rise of social media platforms like Instagram, TikTok, and YouTube, the skills to influence and be influenced have become essential. This lesson connects students with these current realities, illustrating how argumentation techniques function in real-life digital environments they encounter every day.

Applications

🌟 Applications: Understanding the elements of advertising and argumentation is crucial not only for grasping marketing concepts but also for developing critical thinking regarding the messages we receive. This knowledge empowers students to become more discerning consumers and effective communicators—a valuable asset in both their personal and professional lives.